Millennials

More than half of US millennials tune into SVOD daily

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More than half of US millennials now tune into an SVOD service like Netflix, Amazon Prime or Hulu on a daily basis, according to Leichtman… Read more

BBC: reaching young people a major ‘strategic issue’

BBC director general Tony Hall

Successfully reaching young people is “one of the single biggest strategic issues” now facing the BBC, according to director general Tony Hall. In a statement… Read more

Deloitte: 66% keep pay TV as it is bundled with web access

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Two thirds of US pay TV customers say that they keep their TV subscriptions because it is bundled with their internet service, according to new… Read more

Millennials watch 27% less TV than over 35s

Nielsen Millennials

Millennials spend about 27% less time watching traditional TV than people aged over 35, according to new research by Nielsen. The ‘Millennials on Millennials’ report… Read more

GfK: Millennials shun traditional pay TV

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Millennials are the group most likely to cut the cord, or to have never had a traditional pay TV subscription, a survey of 25,000 US… Read more

Ampere: sports viewing on the decline among millennials

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Interest in sport among young millennials is “on the decline” with many viewers lured away from sport by the wealth of TV and online video… Read more

Content is still King

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Kate Bulkley assesses the threat of a “Convergence Bloodbath” as Millennials grow up.  The march towards convergence has been going on a while but it has taken… Read more

BBC Advertising report questions perceptions about Millennials

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Traits associated with millennials – a key talking point at all TV industry conferences and a central feature in TV companies’ strategic thinking – only… Read more

TDG: Millennial ‘cord-nevers’ satisfied by SVOD services

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Most US millennial web users who have never signed up for legacy pay TV services believe the likes of Netflix and Hulu “satisfy their video… Read more

Four in five millennials now subscribe to OTT

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Some 80% of millennials subscribe to at least one over-the-top (OTT) service and 39% report watching at least seven hours of online video per week,… Read more

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