Millennials

Ampere: sports viewing on the decline among millennials

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Interest in sport among young millennials is “on the decline” with many viewers lured away from sport by the wealth of TV and online video… Read more

Content is still King

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Kate Bulkley assesses the threat of a “Convergence Bloodbath” as Millennials grow up.  The march towards convergence has been going on a while but it has taken… Read more

BBC Advertising report questions perceptions about Millennials

bbc millennials

Traits associated with millennials – a key talking point at all TV industry conferences and a central feature in TV companies’ strategic thinking – only… Read more

TDG: Millennial ‘cord-nevers’ satisfied by SVOD services

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Most US millennial web users who have never signed up for legacy pay TV services believe the likes of Netflix and Hulu “satisfy their video… Read more

Four in five millennials now subscribe to OTT

Limelight_Networks

Some 80% of millennials subscribe to at least one over-the-top (OTT) service and 39% report watching at least seven hours of online video per week,… Read more

Millennials ‘more likely to turn on Netflix than live TV’

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Millennials now spend 54% of their TV viewing time streaming content and just 25% watching live, according to Horowitz Research.  The research firm’s State of… Read more

Nielsen: Two fifths of millennials use TV-connected devices

Nielsen Q4 2015 audience report

More than 40% of US millennials use a TV-connected device other than a DVR when they turn on their TV set, according to Nielsen. The… Read more

Millennial blues

Kate Bulkley

OK I’m going to admit something personal to you all – I’m not a millennial. And, guess what? Neither are most of the bigwigs in… Read more

Millennials are ‘main disruptor’ for TV business, says MTG

Jette Nygaard-Andersen

Millennials are the “main disruptive factor” for the TV industry, are increasingly saying “no” to linear TV, and their viewing habits are not changing as… Read more

TV still ‘by far most popular form of video’ for 16-24s

Mobistar TV

TV viewing time among people aged 16 to 24 dropped 7% year-on-year in 2015, though television still remains “by far the most popular form of… Read more

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