Augmented Reality

Google widens AR reach with ARCore Android SDK

Google_ARCore

Google has previewed a new augmented reality software development kit (SDK), designed to bring AR capabilities to new and existing Android phones. ARCore is built… Read more

Inception signs up for Microsoft MR and Facebook Camera Effects

A Beyond Cosmetics filter from Inception

RTL Group-backed virtual and augmented reality specialist Inception has joined Microsoft’s Windows Mixed Reality Programme and has been chosen as a beta partner for Facebook’s… Read more

Disney and Lucasfilm launching Star Wars augmented reality event

star wars augmented reality

Disney and Lucasfilm are to launch a Star Wars augmented reality event as part of an initiative to celebrate the launch of new products associated… Read more

Virtual revolution

Rewind's multi-platform VR experience for Ghost in the Shell

The nascent virtual reality market is slowly coming of age, with a new crop of VR production companies helping to define what immersive content looks like today. Andy McDonald finds out more. While it is… Read more

eMarketer: US virtual reality use to climb 110% this year

eMarketer_virtual_reality

Virtual reality usage will grow by 110% in the US this year, but will not reach mass adoption “in the foreseeable future”, according to eMarketer. The research firm’s first forecast on virtual and augmented reality… Read more

Google announces standalone Daydream VR headsets

Google_daydream_vive

The first standalone virtual reality headsets to run using Google’s Daydream VR platform are due to launch later this year, the tech giant has announced. Revealing the news at its Google I/O developer conference in… Read more

Facebook makes AR push, launches VR app

Mark Zuckerberg discusses AR at F8 2017

Facebook signalled a major push into augmented reality and launched a VR app for communicating with friends at its F8 conference yesterday. Speaking at the developers event in San Jose, California, Facebook CEO Mark Zuckerberg… Read more

Mixed reality entertainment still ‘future gazing’ but tech advancing rapidly

Microsoft Hololens

The application of ‘mixed reality’ to consumer-facing entertainment services is still some way off, but the technology is advancing rapidly, attendees at MIPTV heard today. Speaking on a panel session on mixed reality at the… Read more

VR headset sales to grow 800% by 2021

An attendee tries out a VR headset at CES 2017

Global sales of smartphone VR headsets will grow fivefold and sales of dedicated VR headsets will grow eightfold between 2017 and 2021, according to new research. The latest figures from CCS Insight claim that sales… Read more

VR device shipments to reach 110m by 2021

An attendee tries out a VR headset at CES 2017

VR device shipments will reach a total of 110 million by 2021, with the industry to benefit from a “swath of new and compelling content choices”, according to ABI Research. The new report claims that… Read more

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