Altice acquires ‘outstream’ ad leader Teads in €285m deal


Altice is to acquire leading video advertising market-place provider Teads in a deal that values the latter at €285 million n a cash and debt-free… Read more

Thinkbox: TV accounts for 75% of UK video viewing


TV accounted for 74.8% of UK video viewing last year, down slightly from 76% in 2015, though total video consumption was up year-on-year, according to… Read more

YouTube to cut 30-second unskippable ads


YouTube reportedly is due to axe 30-second unskippable ads from next year to focus on its other advertising formats. A spokesperson for Google confirmed the… Read more

Snapchat lists traditional TV among competitors in IPO filing


Snapchat cited traditional companies in the TV space among its competitors, as it filed papers for a planned US$3 billion IPO. The firm, which described… Read more

Report: Facebook developing TV app

Ricky Van Veen

Facebook is reportedly developing a big-screen video app as part of its efforts to position itself as a video-first company. According to the Wall Street… Read more

Deloitte: TV continues to thrive

Deloitte's Ed Shedd

TV advertising revenue will remain resilient to digital disruption in the UK this year as the medium “continues to thrive” according to Deloitte. In its… Read more

IHS: online to replace TV as top ad medium by 2020

Ericsson mobile video

Online will replace TV as the number one global advertising medium by 2020, according to new research by IHS Markit. The Global Advertising Trends report… Read more

Online video ad viewing grows as short-form boosts consumption

Freewheel report

Viewing on online video adverts grew 28% year-on-year in the third quarter of this year, while video views grew 37%, mostly driven by a relatively… Read more

ITV launches premium ad-free on-demand option on Hub

ITV Hub branding

ITV is expanding its ITV Hub on-demand offering by adding what it describes as a tiered freemium service, allowing users to pay for enhanced features… Read more

Ad revenues will grow despite political uncertainty


The global advertising market will grow at decent rate in the next few years despite the uncertainty created by the UK Brexit vote and US… Read more