Advertising

YouTube to cut 30-second unskippable ads

YouTube_30_second_ad

YouTube reportedly is due to axe 30-second unskippable ads from next year to focus on its other advertising formats. A spokesperson for Google confirmed the… Read more

Snapchat lists traditional TV among competitors in IPO filing

Snapchat_spectacles

Snapchat cited traditional companies in the TV space among its competitors, as it filed papers for a planned US$3 billion IPO. The firm, which described… Read more

Report: Facebook developing TV app

Ricky Van Veen

Facebook is reportedly developing a big-screen video app as part of its efforts to position itself as a video-first company. According to the Wall Street… Read more

Deloitte: TV continues to thrive

Deloitte's Ed Shedd

TV advertising revenue will remain resilient to digital disruption in the UK this year as the medium “continues to thrive” according to Deloitte. In its… Read more

IHS: online to replace TV as top ad medium by 2020

Ericsson mobile video

Online will replace TV as the number one global advertising medium by 2020, according to new research by IHS Markit. The Global Advertising Trends report… Read more

Online video ad viewing grows as short-form boosts consumption

Freewheel report

Viewing on online video adverts grew 28% year-on-year in the third quarter of this year, while video views grew 37%, mostly driven by a relatively… Read more

ITV launches premium ad-free on-demand option on Hub

ITV Hub branding

ITV is expanding its ITV Hub on-demand offering by adding what it describes as a tiered freemium service, allowing users to pay for enhanced features… Read more

Ad revenues will grow despite political uncertainty

zenith-dec-2016

The global advertising market will grow at decent rate in the next few years despite the uncertainty created by the UK Brexit vote and US… Read more

TV on target: advanced advertising

tv on target ads

Does TV need to deliver targeted advertising to survive, or does its ability to deliver reach protect it from the threat of internet video? Stuart Thomson reports. The promise of targeted advertising has been held up… Read more

GroupM: UK advertising to see its eighth year of growth

groupm logo

WPP-owned advertising firm, GroupM, has predicted that UK advertising will see its eighth successive year of growth, despite the short-term effects of the EU referendum. GroupM predicted growth up from 6.3% to 7.2% for 2016,… Read more

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