Advertising

GroupM downgrades UK TV advertising forecast

GroupM

Advertising giant GroupM has downgraded its expectations for growth in the UK advertising market this year from the 7% predicted in October last year to… Read more

Sky and Virgin Media strike targeted ad partnership

Virgin Media M_R_LOGO_RED_RGB_REG

Sky and Virgin Media have struck a deal to let businesses offer targeted ads across both pay TV platforms. Sky and Virgin said that advertisers will… Read more

YouTube takes tougher stance on hateful, inappropriate content

YouTube_logo

YouTube has introduced new guidelines to take a tougher stance on hateful, demeaning and inappropriate comment. In a post on the YouTube Creator Blog, the… Read more

How Network Seven successfully monetised the Australian Open with DAI

Paul Davies

Paul Davies, communications and marketing manager, Yospace, talks about the benefits of digital advertising insertion technology at a time when broadcasters are increasingly streaming their channels… Read more

Google surges despite YouTube ad controversy

Sundar Pichai

Google’s parent company, Alphabet, reported large growth in both revenues and profits, driven by gains in its core advertising business. The results showed little signs… Read more

TV ad spend in the UK ‘boosted by VOD growth’

Netflix lifestyle

TV advertising spend in the UK reached a new high of £5.3 billion (€6.2 billion) in the UK last year, bolstered by a 12.6% growth… Read more

Channel 4 launches personalised TV ads

All 4

UK broadcaster Channel 4 has launched a new interactive VOD format that lets advertisers address viewers by name. Using data provided by the 15 million… Read more

YouTube blocks ads on channels with under 10,000 views

YouTube tumb

YouTube is pulling ads on channels with under 10,000 views, in a bid to “determine the validity” of a channel before it is monetised. Announcing… Read more

Altice acquires ‘outstream’ ad leader Teads in €285m deal

teads

Altice is to acquire leading video advertising market-place provider Teads in a deal that values the latter at €285 million n a cash and debt-free… Read more

Thinkbox: TV accounts for 75% of UK video viewing

Thinkbox

TV accounted for 74.8% of UK video viewing last year, down slightly from 76% in 2015, though total video consumption was up year-on-year, according to… Read more

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