Advertising

WARC: TV ad expenditure in the UK to fall 1.9% this year

James McDonald

Total TV ad expenditure in the UK is forecast to fall 1.9% this year, according Advertising Association/WARC Expenditure Report data. The marketing intelligence service made a… Read more

Sky Deutschland taps Yospace for dynamic ad insertion on Sky Go

Yospace_logo

Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to make money from live channels on its Sky Go mobile TV service. Yospace’s technology will… Read more

TVPlayer agrees ad partnership with SpotX

TVPlayer

UK-based TV streaming service, TVPlayer, has partnered with video ad serving platform SpotX, allowing advertisers to target viewers based on their viewing habits. SpotX will… Read more

STV taps SpotX for programmatic advertising

stv player

Scottish commercial broadcaster STV has chosen video ad serving platform SpotX to support programmatic selling of advertising on its STV Player on-demand platform. The move… Read more

Meetrics and SpotX team up for ad inventory and audience data

SpotX

Ad verification technology specialist Meetrics and video ad serving platform SpotX have teamed up to provide ad inventory verification and audience behaviour data for video… Read more

GroupM downgrades UK TV advertising forecast

GroupM

Advertising giant GroupM has downgraded its expectations for growth in the UK advertising market this year from the 7% predicted in October last year to… Read more

Sky and Virgin Media strike targeted ad partnership

Virgin Media M_R_LOGO_RED_RGB_REG

Sky and Virgin Media have struck a deal to let businesses offer targeted ads across both pay TV platforms. Sky and Virgin said that advertisers will… Read more

YouTube takes tougher stance on hateful, inappropriate content

YouTube_logo

YouTube has introduced new guidelines to take a tougher stance on hateful, demeaning and inappropriate comment. In a post on the YouTube Creator Blog, the… Read more

How Network Seven successfully monetised the Australian Open with DAI

Paul Davies

Paul Davies, communications and marketing manager, Yospace, talks about the benefits of digital advertising insertion technology at a time when broadcasters are increasingly streaming their channels… Read more

Google surges despite YouTube ad controversy

Sundar Pichai

Google’s parent company, Alphabet, reported large growth in both revenues and profits, driven by gains in its core advertising business. The results showed little signs… Read more

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