Advertising

Google surges despite YouTube ad controversy

Sundar Pichai

Google’s parent company, Alphabet, reported large growth in both revenues and profits, driven by gains in its core advertising business. The results showed little signs… Read more

TV ad spend in the UK ‘boosted by VOD growth’

Netflix lifestyle

TV advertising spend in the UK reached a new high of £5.3 billion (€6.2 billion) in the UK last year, bolstered by a 12.6% growth… Read more

Channel 4 launches personalised TV ads

All 4

UK broadcaster Channel 4 has launched a new interactive VOD format that lets advertisers address viewers by name. Using data provided by the 15 million… Read more

YouTube blocks ads on channels with under 10,000 views

YouTube tumb

YouTube is pulling ads on channels with under 10,000 views, in a bid to “determine the validity” of a channel before it is monetised. Announcing… Read more

Altice acquires ‘outstream’ ad leader Teads in €285m deal

teads

Altice is to acquire leading video advertising market-place provider Teads in a deal that values the latter at €285 million n a cash and debt-free… Read more

Thinkbox: TV accounts for 75% of UK video viewing

Thinkbox

TV accounted for 74.8% of UK video viewing last year, down slightly from 76% in 2015, though total video consumption was up year-on-year, according to… Read more

YouTube to cut 30-second unskippable ads

YouTube_30_second_ad

YouTube reportedly is due to axe 30-second unskippable ads from next year to focus on its other advertising formats. A spokesperson for Google confirmed the… Read more

Snapchat lists traditional TV among competitors in IPO filing

Snapchat_spectacles

Snapchat cited traditional companies in the TV space among its competitors, as it filed papers for a planned US$3 billion IPO. The firm, which described… Read more

Report: Facebook developing TV app

Ricky Van Veen

Facebook is reportedly developing a big-screen video app as part of its efforts to position itself as a video-first company. According to the Wall Street… Read more

Deloitte: TV continues to thrive

Deloitte's Ed Shedd

TV advertising revenue will remain resilient to digital disruption in the UK this year as the medium “continues to thrive” according to Deloitte. In its… Read more

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