Advertising

eMarketer: UK digital ad spend to reach £10.9bn this year

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UK digital ad spend will reach £10.89 billion (€12.36 billion) by the end of 2017, up 11.0% year-on-year, according to eMarketer. Mobile continues to drive… Read more

European connected TV ad market set for growth with UK leading

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The European connected TV advertising market could be worth €825 million by 2020, according to research commissioned by ad technology specialist SpotX. The UK is… Read more

WARC: TV ad expenditure in the UK to fall 1.9% this year

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Total TV ad expenditure in the UK is forecast to fall 1.9% this year, according Advertising Association/WARC Expenditure Report data. The marketing intelligence service made a… Read more

Sky Deutschland taps Yospace for dynamic ad insertion on Sky Go

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Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to make money from live channels on its Sky Go mobile TV service. Yospace’s technology will… Read more

TVPlayer agrees ad partnership with SpotX

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UK-based TV streaming service, TVPlayer, has partnered with video ad serving platform SpotX, allowing advertisers to target viewers based on their viewing habits. SpotX will… Read more

STV taps SpotX for programmatic advertising

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Scottish commercial broadcaster STV has chosen video ad serving platform SpotX to support programmatic selling of advertising on its STV Player on-demand platform. The move… Read more

Meetrics and SpotX team up for ad inventory and audience data

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Ad verification technology specialist Meetrics and video ad serving platform SpotX have teamed up to provide ad inventory verification and audience behaviour data for video… Read more

GroupM downgrades UK TV advertising forecast

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Advertising giant GroupM has downgraded its expectations for growth in the UK advertising market this year from the 7% predicted in October last year to… Read more

Sky and Virgin Media strike targeted ad partnership

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Sky and Virgin Media have struck a deal to let businesses offer targeted ads across both pay TV platforms. Sky and Virgin said that advertisers will… Read more

YouTube takes tougher stance on hateful, inappropriate content

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YouTube has introduced new guidelines to take a tougher stance on hateful, demeaning and inappropriate comment. In a post on the YouTube Creator Blog, the… Read more

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