Adobe buys video ad firm TubeMogul for US$540m


Adobe has agreed to buy video advertising company TubeMogul for US$540 million (€490 million) net of cash and debt. Adobe will acquire all the outstanding… Read more

Two fifths of TV time now dedicated to OTT


Video streaming has “fundamentally changed” the TV industry’s competitive landscape, with 42% of TV time now dedicated to watching over-the-top services, according to new research.… Read more

Adobe and comScore partner on digital TV and ad measurement

Serge Matta

Adobe has partnered with comScore have struck a global deal to provide “new insights” into the media consumption behaviour of digital audiences.  The deal, which… Read more

TV everywhere use moves to connected devices

Adobe - TVE1

TV everywhere consumption is “slowly moving toward” connected devices like Apple TV and Roku boxes, according to new research by Adobe Digital Index. Though Apple’s… Read more

TV Everywhere viewing up 63% in the US


TV Everywhere viewing in the US was up 63% year-on-year in the second quarter, according to Adobe’s latest Digital Video Benchmark report. The study said… Read more

Periscope traffic hits 6 million, says Adobe report

periscope adobe

Total traffic to Twitter’s live video streaming service, Periscope, has reached over six million since its launch in March, according to Adobe Digital Index. The… Read more

Games consoles and OTT devices increase share of online TV viewing


Games consoles and OTT devices now hold a 10% market share for online TV content viewed, up 194% year-on-year at the expense of PC-based viewing,… Read more

Intelligent Video Monetisation


You’re only as strong as your weakest link. If you’re building a cross-screen digital video strategy driven by technology demands, you’re missing out. How well… Read more

BBC Media Player brings adaptive bit-rate to Android

BBC Media Player

The BBC has launched a new version of its Media Player, the application it launched two years ago as a response to Adobe’s decision to… Read more

US online TV consumption climbs 246%, says Adobe

Online TV consumption in the US reached an all-time high in the first quarter of this year, climbing 246% year-over-year, according to new research by Adobe. … Read more