ProSiebenSat.1 launches user-generated live streaming app
Germany’s ProSiebenSat.1 has teamed up with Tokyo-based mobile messaging and live broadcast specialist Line Corporation to launch a new mobile live streaming platform in Germany, focusing on the 17-plus youth audience.
User-generated content app Line Live will enable its target audience to share their lives in live streams with the world. The service launched in Japan in 2015 and garnered an audience of 350 million aggregated views in its first six months. Line Live in Japan currently has over 24 million active users.
Participants are rewarded for sharing streams with gift icons in the form of unicorn and heart icons.
ProSiebenSat.1 said that it planned to extend its partnership and launch Line Live in other European markets.
In Asia, Line Corporation’s Line Messenger service has over 200 million active users per months. The company’s mobile apps are available in 230 territories in 19 languages.
ProSiebenSat.1 and Line have launched a campaign based on YouTube influencers with support from ProSiebenSat.1 MCN Studio71 and the group’s live events arm Starwatch. YouTube star twins Lisa and Lena are kicking off the campaign with a trip to Asia from where they will report on Line Live from Tokyo and Seoul.
Christian Dankl, CEO of ProSiebenSat.1 Digital, said that the platform responded to demand for live streaming worldwide. He said ProSiebenSat.1 believed in the potential for user-generated live streaming and said that the experience and technology of Line Corporation would be key to the success of the platform.
Eunjung Lee, SVP of business development at Line Plus Corporation said that the new partnership would help his company connect with new users in Germany. He said the collaboration was an important step in the taking forward the company’s long-term commitment to expand in the region.