Russian group pitches case for international BRICS TV channel
The BRICS Business Council, a sub-group of the BRICS leaders summit currently taking place in China, has expressed support for a Russian proposal to launch a new international TV channel dedicated to life and development in the five BRICS countries – Brazil, Russia, India, China and South Africa – according to the initiative’s backers.
Russian state-backed media outfit MKR-Media launched an online TV BRICS channel in June. The Russians presented the channel at the Chinese summit. According to MKR-Media, options are now being discussed to launch sister channels in each of the five countries, with the goal of creating a single international TV channel with multiple language variants.
MKR-Media director-general Pavel Pautov told the summit that TV BRICS could become “a universal platform that unites not only business and state interests, but also those of ordinary people”.
The Russian version of the channel is currently available on the tvbrics.com website and on YouTube.