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Tricolor TV names programming chief

Russian pay TV leader Tricolor TV has named Olga Molostvova as programming director in charge of the operator’s own channel portfolio.

In this new post, Molostvova will be charged with overseeing the activities of the pay TV group’s wholly-owned channels, including programming, analysis of the competitive environment and the needs of subscribers. She will also be responsible for setting content polciies and developing new revenue models as well as marketing promotion of services.

Prior to joining Tricolor TV, Molostvova served in a number of programming roles, including programming director of 7tv, which she rebranded, growing its audience fourfold, as deputy CEO for research at TV group YUTV Holding, and as programming director of music channel Muz-TV. She has also headed up the working group on the TV audit panel for TNS Russia.

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