Next generation TV: is ABR ready for the IP switchover?
IP is fast becoming the universal technology to enable the delivery of video. Broadcasters and TV operators are deploying next generation TV platforms to maximize operational efficiency and deliver a seamless experience to the consumers across all their devices.
Adaptive bitrate (ABR) streaming has become a key building block for these platforms as multiscreen and non-linear viewing grow, but is it robust enough to supersede other technologies and maintain or even exceed the quality of experience on the main screen in the living room?
This webinar will try to answer the following questions:
- When can we expect IP to replace legacy broadcast TV mechanisms?
- What are the benefits of moving to IP for TV operators and their customers?
- What ingredients make a successful IP transformation?
- Can ABR be the universal streaming technology for TV delivery?
Stuart Thomson, Editor, DTVE
Ben Schwarz, Founder, CTOi Consulting
Brian Stevenson, Head of video strategy, Nokia