BBC Worldwide cruises into maritime market
The BBC’s commercial arm, BBC Worldwide has launched its first channel produced exclusively for cruise ships and the wider maritime market.
The BBC HD channel will go live through Global Eagle Entertainment’s MTN TV network, with P&O Cruises and Cunard to be the first to offer the network to guests.
The channel will air a range of content including drama, comedy, factual entertainment, documentaries and popular BBC soaps like Eastenders and Holby City.
“There has always been a strong demand for BBC content within the travel and hospitality sectors including cruise ships so launching a bespoke global entertainment channel on MTN TV alongside BBC World News is an obvious step. BBC HD will be the one-stop shop for the best of British TV content,” said Zina Neophytou, vice president, out of home, BBC Worldwide.