White Papers

Free report | How do you successfully market and sell to broadcast service providers?

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This short whitepaper analyses the results of a study conducted by CCgroup and Digital TV Europe into how broadcast service providers identify and purchase from technology vendors.

It is becoming increasingly difficult for broadcast and media technology providers to effectively market and sell their wares to broadcast service providers. A number of factors have complicated the process to a point where sales and marketing success is no longer predictable; new technology needs, business models, and market consolidation all combine to create an incredibly noisy environment in which it is harder for vendors to be heard.

In the ever-evolving broadcast landscape, vendors need to have a very clear understanding of how their customers operate, what drives their businesses, and what strategic goals they’re trying to achieve.

This white paper explores how vendors can increase their sales and marketing effectiveness. Specifically, it analyses how broadcast service providers longlist and shortlist technology vendors, and what finally tips the balance to make a purchase.

If you want to change how you market and sell to broadcast service providers, download our paper today.

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