5 Reasons you should buy, Not build your OTT Video Solution
The OTT (over-the-top) video space is experiencing a rapid acceleration in new services, users and revenues. Premium OTT video alone is expected to generate $8 billion in U.S. revenues by 2018. Creating and executing an OTT strategy quickly is challenging, especially if you are thinking about building a solution in-house. Your plan must support the optimization of video assets, devices and monetization opportunities for all of the ways your audiences are consuming content. In addition, it must drive internal efficiencies, and offer technical flexibility for platform integrations.
This webinar will:
- Explore some of the key issues with building and deploying your own OTT video solution
- Examine the benefits of buying an existing online video platform through an online video provider
- Offer recommendations on how buying rather than building an OTT video solution can help improve your bottom line and grow your business
Sarah Kiefer, Head of Marketing, EMEA, Ooyala
Sarah oversees all aspects of marketing for Ooyala’s business in Europe, Middle East and Africa. Prior to joining Ooyala she spent many years working in the broadcast industry at Discovery Communications and Viacom, specializing in international advertising sales. She returned to London in 2013, having previously been based at Ooyala’s headquarters in the heart of Silicon Valley. Sarah has an MBA from Stanford University