TV revenue to increase from pay and ads, says report
Revenue from the global TV industry is set reach €340.1 billion by 2016, with increases in pay TV and ad revenue likely.
The latest World Television Market report from research group IDATE predicts that pay TV revenue will increase by 12.1% between 2012 and 2016, with ad revenues likely to see even stronger growth of 21.2%.
According to IDATE, digital penetration will come in at 77.6% of TV households by 2016, driven by digital switchover, investment in cable networks and the increasing uptake of IPTV and DTH services. Overall TV household numbers are set to reach 1.502 billion by 2016, an increase of 9.4% in five years. Cable will remain the most popular TV platform, according to IDATE, but will lose ground to satellite and IPTV platforms, which will account for 30% and 7.3% respectively at the end of 2016. Terrestrial TV is likely to continue its decline and is expected to account for just 26% of TV homes.
Florence Le Borgne-Bachschmidt, director of IDATE’s TV and digital content business unit, said, “It is particularly important to put into context the transformational movements in television, which have never been greater than they are today, in order to measure the revolution taking place.”