CTAM Europe names marketing winners
In the operator division, Portuguese operator Zon was awarded silver for its Zon Online service in the New brand launches and rebranding category, with Germany’s Unitymedia picking up bronze for its Upgrade the Ordinary campaign. Zon also claimed silver in the repositionings and relaunches category for App Zon Phone, with bronze going to SBB Serbia Broadband for the It’s the Fastest Internet in Serbia campaign. In the customer acquisition and retention category, gold went to the UK’s Virgin Media for TiVo. Silver went to Belgian operator Telenet and bronze went UPC Netherlands. Virgin Media also picked up gold in the innovative use of media for its ‘Boltband’ Upgrade campaign. Telenet took silver in the category and bronze went to Zon for Zon Musica Limitado.
In the network and content provider division, broadcaster Turner Broadcasting Systems Europe took gold in the new brand launches and rebrandings category for its TNT Benelux launch, with bronze going to SPT Networks for the AXN CE Nobody’s a saint fall image campaign. In the Customer acquisition and retention category, Chello on Demand picked up silver for the Oscars promotion and HBO Europe took bronze for the HBO Go cross platform campaign. A+E Networks UK took gold for the StreetMuseum Lodonium service in the innovative use of media category, with SPT Networks, AXN Central Europe taking silver for the AXN I’m An Angel campaign and Sundance Channel taking bronze for the The Walking Dead launch.
“The standard of entries this year was high, with some very eye catching and resonating campaigns and creative pieces. It’s clear from the entries that many of the cable operators and content providers face similar market challenges regardless of their geography and audience. This is a great way to share knowledge and learn from each other,” said Krisztina Homolay, managing director of CTAM Europe.