Digital TV CEE 2012

Multiscreen and differentiation through content key for Croatia’s B.net

Multiscreen TV is the future for Croatian cable operator B.net, especially following its merger with telco Vipnet, according to Adrian Jezina, board member of Vipnet and CEO of B.net. Customers are looking for platform-agnostic services, and content is the key to diversification and raising ARPU in a competitive market, he says.

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