Viasat adds new dimension to the Olympics
MTG-backed commercial broadcaster Viasat plans to show 100 hours of 3D TV coverage of the upcoming Summer Olympics on its Norwegian pay TV channels.
3D coverage will include the opening and closing ceremonies, the men’s 100 meters as well as swimming, gymnastics and other disciplines. The 3D content from the London 2012 Olympic Games will be produced by Olympic Broadcasting Services. Norwegian public broadcaster NRK, meanwhile, will broadcast high definition coverage of the games on its NRK1 and NRK2 channels.
Erik Z Børresen, CEO of Viasat Norway said: “We already offer a wide range of movies and live sport in 3D, and London 2012 is the perfect showcase for the amazing live 3D TV experience.”