Bio to rebrand to Lifetime in Israel
The A+E Networks-owned channel Bio will rebrand as Lifetime in Israel as of September 14.
Lifetime will be available on the HOT cable and YES satellite platforms and will air series such as Dance Moms, Preacher’s Daughters, Little Women: LA, and Double Divas.
The channel will also broadcast Lifetime Original Movies such as Flowers in the Attic, An Officer and a Murderer, Ring of Fire, and Return to Zero.
“The debut of Lifetime in Israel further strengthens A+E Networks’ channel portfolio across the EMEA region,” said Dean Possenniskie, managing director, Europe, A+E Networks.
“Lifetime is recognised as a leading creator of quality content that features one-of-a-kind characters and innovative storytelling. We are very pleased to bring a diverse mix of smart programming to a wider audience in Israel.”
Lifetime in Israel is operated by Tel-Ad, a television company owned by Israeli media group NMC-United. Tel-ad also operates History and History HD in Israel.