MTG acquires Premier League rights
Modern Times Group has acquired the television rights to the English Premier League in Sweden and Denmark. The pan-regional European broadcaster has acquired the rights from the English football body starting from the 2013/14 season.
All of the rights are exclusive on all platforms in Sweden. The rights to approximately 280 of the matches are exclusive on all platforms in Denmark, while the rights to approximately 100 matches are non-exclusive. The games will be shown in Sweden on the Viasat premium pay TV sports channels, while in Denmark, the games will be available via free-to-air channel TV3.
Modern Times Group already holds the broadcasting rights to the English Premier League in Estonia, Latvia, Lithuania and Bulgaria.
Hans-Holger Albrecht, president and CEO of MTG, said: “The Barclays Premier League is the most popular domestic club football competition in the world and has a huge fan base in Scandinavia. We are therefore delighted to have both prolonged our exclusive TV rights in Sweden and now secured an enhanced rights package in Denmark. We will continue to provide viewers with premium coverage of matches for the next three years in SD, HD and 3D, and on as many platforms and devices as possible. High quality delivery of the best entertainment content on an ‘anytime anywhere’ basis is what Viasat is all about.”