Hybrid TV & OTT

Acetrax to launch online movie service with Inview platform

Digital movie retailer Acetrax plans to launch an online TV and movies on-demand across the UK, France, Italy and Germany using UK-based Inview Technology’s connected TV service.

The Acetrax movies app will offer viewers using the Inview platform access to a range of movies without being tied in to a subscription service.

The Inview service runs on second-tier TVs and set-top boxes, turning low cost products into connected devices. The service includes a fully integrated royalty-free electronic programme guide, media browser and personal scheduling tool.