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World Cup to be ‘mobile’ this summer, predicts Arris

Steve McCaffrey

Steve McCaffrey

This year Brazil will play host to a “mobile World Cup,” according to Arris’ senior vice-president of EMEA and former Motorola vice-president, Steve McCaffrey.

Speaking at the Arris Video Leadership Forum in Barcelona this morning, McCaffrey, said that an expected 310 million people will tune in to the this summer’s football tournament on a global basis.

This, he said, compares to an World Cup TV audience of 188 million in 2010, while the Super Bowl – America’s biggest sporting event – attracted an audience of 173 million on a Worldwide basis this year.

“Viewing figures for 2010 versus expected viewing figures for 2014 are exponentially different,” said McCaffrey. “In terms of the expectation in the World Cup – this is in addition to watching on the television – 63% will watch across computers, 23% across smartphones, and 25% across tablets.”

The cited research, which was initially conducted by Comigo, said that 46% of viewers agreed that watching on multiple devices is important, while 59% said that being able to watch on multiple devices will mean that they will be able to watch more matches.

McCaffrey added that new developments in the market like the Copa 90 YouTube channel – a football highlights channel that did not exist in 2010 – will also “change people’s viewing habits” when it comes to watching the World Cup.