Sky becomes exclusive agent for Racing UK
UK pay TV operator BSkyB has become the exclusive sales agent for horse racing broadcaster Racing UK’s commercial TV service on satellite that, alongside its existing At The Races coverage, makes Sky the principal source of horse racing coverage for pubs and clubs. The deal does not include Racing UK’s service for bookmakers.
Racing UK TV shows action from 33 racecourses in the UK including Cheltenham, Aintree, Newmarket, Epsom, York, Newbury, Goodwood and Sandown, with Ascot joining the channel in June 2014. The deal is separate to Racing UK’s residential service, which continues to operate as a standalone channel with about 45,000 subscribers.
The move allows licensed customers to feature full coverage of every UK and Republic of Ireland race, at every race course, through a discounted Racing Pack subscription that combines Racing UK and At The Races.
Licensees with two screens can simultaneously showing both horse-racing channels.
Sky’s new racing pack will provide coverage of approximately 10,500 races in 2014, delivering an average of around eight hours’ racing coverage a day from all 58 UK racecourses and 26 Irish tracks.
David Rey, Managing Director, Sky Business, said: “Horse racing is a strong profit driver for pubs and clubs and with our new Racing UK offering we now provide 361 days of coverage a year – making Sky a one-stop-shop for horse racing. Pubs and clubs can subscribe to our exclusive discounted Racing Pack to show every race, at every track, in the UK and Republic of Ireland.”